Rolex Day-Date 18k Yellow Gold "Missoni" dial - 25.000€

Launched in an era of bold statements and unapologetic luxury, this Rolex Day-Date 18038 from 1987 is far more than a classic presidential icon—it’s a rare piece of wearable art. With its unmistakable “Missoni” dial, set with diamonds and rubies, it fuses Italian design flair with Swiss precision in a way only the '80s could dare to imagine.

The reference 18038 marked a new generation for the Day-Date, bringing with it the convenience of a quickset date, a sapphire crystal, and Rolex’s rock-solid Caliber 3055 automatic movement. But this version takes things to an entirely different level. Cased in 18k yellow gold with a matching fluted bezel and mounted on the iconic President bracelet, it oozes power and presence—yet it's the dial that steals the scene.

The so-called “Missoni” motif is a rare, textured pattern that dances with light, invoking the avant-garde knitwear of the Italian fashion house it’s nicknamed after. Paired with diamond hour markers and fiery rubies at 6 and 9 o’clock, the result is dramatic, decadent, and utterly dazzling.

With a 36 mm diameter and all the weight you’d expect from a solid gold Rolex, this watch isn’t made to whisper—it’s here to sing. No box or papers, but a 36-month guarantee backs it. And honestly? This one doesn’t need introductions or excuses. It’s got presence. It’s got pedigree. And it’s got punch.